Inception Playbook

We are delighted to announce the release of the beta version of the Inception Playbook which we have been co-creating with colleagues Neha Datt, Dave Hewett and the amazing folks from Equal Experts.

Free playbook download (1.0) with Illustration.
(see below for more info on version)

On a side note, to illustrate the effort that has gone into this: I’m writing this from a Spanish tapas bar in La Coruña with far too much red neon light, while it’s raining outside.
I ‘was’ writing the notes for the beta release from a pub in Falmouth drinking country cider in the sun! while wiping seagull poo off my keyboard. I kid you not!
Feathered buggers!
Oh well…

Inception Playbook?

If nothing else, take it from me, that I was using the very ideas in the playbook just hours ago for a project with the biggest fashion retailer in the world (and I wouldn’t do it any other way)…

Trust us, delivery well is difficult. Amongst all contributors we have 500+ years of experience. And we still find it hard:

The complex interplay of people, processes and technologies will always bring change, uncertainty and unknowns. By acknowledging and addressing these factors early, we can massively reduce the various types of risks we are exposed to.

This is why we run Inceptions.  They systematically address the issues that threaten to derail deliveries, helping us to reduce risk, build trust and achieve alignment. An Inception is a set of collaborative activities run with cross-disciplinary teams, to make sure enough information is shared to start delivery with the best possible chance of success. Their job is to do, de-risk delivery, align stakeholders and allow the delivery team to hit the ground running.

Of course, knowing why you might want to run an Inception is not the same as being able to run an effective one! This is where this Inception Playbook comes in.

We believe it’s possible to distil the essence of an Inception into a blueprint. This document is that blueprint.

By taking away some of the complexity and providing ideas to riff off and make your own, this playbook aims to support beginners and experts alike. Over the pages that follow, you’ll find the tools to build better foundations for the initiatives you work on.

Is this for me?

If you have to plan, facilitate or participate in an Inception, or if you simply want inspiration  on how to kick off initiatives better, the playbook is for you.

The playbook caters for  ‘shu’ (I have never done an Inception before) and ‘ha’ practitioners (I am interested in running inceptions better, and tools that allow me to plan more efficiently). 

Why bother?

  • If you have never run an Inception before, this is your ‘training’ manual to peruse
  • If you have run an Inception before, but need a refresher, this is your reference
  • If you have are seasoned Inceptionist, and need practical support, the agenda and schedule blueprints and cheat sheets are your starter for ten.

What does it cover?

  • What is an Inception, Why do one and How to sell one in?
  • How to successfully plan an Inception?
  • How to execute an Inception
  • What does good look like?
  • What are common pitfalls and best practices?
  • Blueprint templates and cheat sheets to make your live easier

Get the Playbook

Now in 1.0 this playbook includes all the relevant information AND illustrations, thanks to the amazing Isabell Britsch. Yes, yes, there are still typos in this version, which Neha Datt is slaving on to get corrected, so expect another release soon! But for all practical intents and purposes, this should do you…

There is a SCREEN version for digital / on-screen use (which is not perfect, as the document was made for dual page print) and a PRINT version, with double-side spreads.

Free playbook download 1.0.