Tag: Quantitative

  • Ep13: Team Roles – User Research

    In our continued exploration into Team Roles, in this episode we talk to Erica Kucharczyk about the role of User Research. This is a role that is frequently overlooked, but can pay off huge dividends in the long run if quality research is incorporated into your development cycle. We discuss how research helps teams validate their value proposition, the value of user research, the process of designing, running and analyzing tests, Qualitative vs Quantitative, how to get into user research and what good looks like. So, get out there and do some research!